In fact any time a customer comes into contact with your business in any way whatsoever, they will get an impression of your service.??Each of these occasions may be a minor event in itself, but they all add up.??Each individual experience will be either Positive - magical! - or Negative - misery! - or Neutral - a rarity!
As business owner, you should ensure that every possible point of contact is managed so that as many as possible are positive and as few as possible are negative.??Those that look like being neutral should be worked on too to make sure they become positive, and to remove any risk of them slipping into negative.
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?Any time a customer comes into contact
??with your business they will get an
??impression of your service?
If you agree with these thoughts and would like to find out more about structuring your business in a better way, selling properly, how to make sales without selling and get paid what you're worth, visit www.sws3.co.uk to download 30 more free practical ideas you can implement straight away in your business.

David Winch
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