Home / Abbotsford / Print industry sales training course will help attract new business
October 12, 2011 by Robyn?
Whatever business you are in, your company will not survive without sales; it is important that your sales staff be well-trained in order to keep bringing in new customers. With that in mind, Printing Industries is presenting a four-day sales training program this October in Mulgrave.
The course, which is titled Effective Sales in Print and Communications, will take place at the Printing Industries office in Mulgrave on October 17-18 and October 24-25. The course will be presented by Shane Mahar and Bruce Lowery and is
?designed especially for the printing, packaging and communications industries.?
Topics covered by the course will be:
? Motivation
? Prospecting
? Determining prospects needs
? Selling benefits and value
? Gaining rapport and overcoming objections
? Closing techniques
? Time and stress management
? Major account development and on-going repeat sales
Those in the printing services in the
Melbourne area, including nearby
Abbotsford, would be wise to send their sales staff to this course. The printing industry is facing huge competition from online sources and ?do-it-yourself? printing via a personal home computer. It is up to the sales staff to show the general public how important it is to hire a professional printer and to show them what they stand to gain from hiring them.
It is also important that those salesmen be trained sensitively; hard-sell does nothing but alienate potential clients. Both of the men teaching this course are experienced salesmen who can pass on their successful techniques and tricks to a new generation of salesmen.
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